Monday, November 1, 2010

Elements and Principles of Design



Line- the linear mark made with a pen or brush; or the edge created when two shapes meet.
ex.
Shape- a self contained defined area of geometric or organic form.
ex.

Direction- all lines have direction (horizontal, vertical, oblique).
ex.


Size- the relationship of the area occupied by one shape to that of another.
ex.


Texture- surface quality of a shape (rough, smooth, soft, hard, glossy...). ex.

    

Color- Hue
ex.



Value- lightness or darkness of color (tone).
ex.
Balance- opposites balance out (dark vs light; big vs. small)
ex.

Gradation- produce linear perspective   (warm to cool ; dark to light) 
ex.

Repetition- repeats the same design or shape (monotonous) repeat the same design or shape but modifying it slightly makes it interesting.
ex.


Contrast- opposing elements (opposites) 
ex.

Harmony- similar, complimenting elements. 
ex.

Dominance- adds interest   (draws attention to one place)
ex.

Unity- visual linking of elements that help express an idea better.
ex.

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